Branding: School Project
For a branding project as a part of my school assignment, the subject I chose was a hypothetical vegan café. I called it 'The Nut House' cafe and covered various collaterals for it, such as logo design, poster design, iconography, and the brand manual.

The Logo
The symbol is an almond which represents the nuts. Almond milk is a very essential part of vegan diet so it was fitting to use an almond in the logo. Since the brand is all about breaking the stereotype that veganism is boring, the next challenge was to make the almond look fun. This was achieved by adding googly eyes to the almond to make it look like a character.
Click on the link below to check out the entire brand manual: